So Flock was unleashed to the masses a couple of days ago in the form of a pre-release of sorts. For the unfamiliar, Flock is built atop the popular Firefox browser engine. It adds a slew of new “Web 2.0” features to the typical set of browser features we’ve become accustomed to. You can find out about it’s features here.
Flock is arguably the darling of the whole Web 2.0 trend. If I’m not mistaken, they’ve gotten $2MM in funding already and are creating a fair amount of buzz out there.
After installing it yesterday and playing around for a bit, the first impression I got was that this thing was just one big patch job of feature add-ons that have little to do with one another. It integrates with delicious and Flickr (sort of). It has a feed reader (sort of). It has a clipping tool where you can cut & paste images and text snippets. In the end, it felt more like an disparate collection of Firefox plug-ins stitched together along with a new chrome skin (which looks real cool actually). Stepping back a bit, what was this thing trying to achieve? After a couple of hours, I uninstalled it.
I think what’s even more interesting than the Flock product itself is all the noise around it. I’m just not seeing how all this stuff really amounts to much value for the rest of the world – i.e. beyond the community that is enraptured in all things 2.0 these days. Even more fascinating is the fact that Flock garnered serious venture money. I’m no business guy, but how exactly does this thing end up making money (other than a buyout)?
Generally speaking, I don’t get it. If someone can help me see the light here, I’m all ears.