Why do all the other bloggers get to walk through pie-in-the-sky buy out scenarios?
With the world changing such that platforms and applications and data and services are getting all jumbled up, Microsoft should dip into it’s sock drawer and buy Adobe. Here’s why:
- With all these goofball applications being delivered on the Web, Microsoft needs to focus on applications that leverage and emphasize hardware. Adobe’s product suite – driven by Photoshop – does just that. You can’t deliver Photoshop via AJAX.
- Flash is a superior interface design platform than AJAX/DHTML. A well-designed rich internet application on Flash can run circles around anything done on AJAX – with a lot less work. Also, Flash continues to push the envelope as far as leveraging hardware – video, graphics, sound, etc. See #1.
- The Adobe PDF format is the de facto standard for delivering electronic representations of paper assets. No matter how cute Web 2.0 gets, a significant percentage of business – from law to publishing – relies on PDF.
- Video via Flash runs circles around Real or even Microsoft’s own media player.
- Through the Macromedia acquisition, Adobe acquired the PAF (Portable Application Format) to go along with its PDF. Macromedia’s Flex product brings the power of Flash application development to traditional developers (i.e. non-designers).
- Many have argued that Microsoft will struggle in the Web 2.0 world because they don’t know how to ship software. Flash as a platform is compact, unobtrusive and ubiquitous. It is possibly the most widely deployed platform in the world – across operating systems and devices.
- Google Video uses Flash. See #4. :)
So there you have it. Hopefully someone at Microsoft gets wind of this, gathers the loose change from the glove compartment and goes to town before it’s too late.
Or maybe Google should…