We had a marketing firm approach us yesterday telling us that all their clients (they do all sorts of digital branding) are asking for AJAX. I laughed – on the inside.
Customers asking for AJAX is like a prospective homeowner walking over to the contractors hired to do the building and handing them a saw. “I’d really like it if you used this particular saw to build my home.”
AJAX is just a tool. It’s tempting for firms to take on new business based on a technology trend that more and more people are starting hear about – and ask for. It’s also tempting for developers to do stuff that interests and excites them. AJAX is a weapon. Like all weapons, it should be used with forethought and good judgment. The ultimate driver should be the net result on the end-user’s experience.