So wait, help me understand this…
I thought we were at an exciting time in technology? I thought our thinking was being reset. New ideas. New inventions. If that’s the case, then why is the proverbial Bar (capital “B”) been set so woefully low by bloggers and the press alike?
Last week, Google had us all doing tricks for the next biscuit treat at last week’s CES keynote. So what do they give us? Well, they gave us…nothing really. Well, it is something. It’s a collection of trialware and shareware, bundled up with some of Google’s own stuff for download. It’s pretty much the same clutter most of us uninstall when we first boot up our Dell boxes. Regardless, we all got sort of excited. Maybe it’s just Pavlovian at this point.
So yesterday, the Cult of Apple gathered ‘round to the Altar of Steve Jobs to see what was next. And of course, they cheered and clapped for…a faster laptop. And the masses exalted. Hell, some of them even started crying. It’s, you know, faster. As if we aren’t perpetually bombarded with faster, more powerful hardware on a regular basis. I mean, it’s not even incidental. Moore’s Law practically requires us to keep going faster and faster. Mind you this thing is four to five times faster. That’s a lot faster. Of course, that’s comparing it to the previous generation that was introduced nearly four years ago. So if you do the math, 4X is exactly where we should be. Man, that Moore guy sure was smart.
Of course that’s not all. There’s one other feature that really got the crowd going.: The power supply. Well, not the power supply itself, just the plug end. That’s right. It’s not just any power supply. It has a magnet or something built into it so it elegantly unplugs if your drunk roommate rushes over to show you some new video that’s spreading around YouTube.
So yeh, welcome to this new kind of hype. It’s sort of like glorified infomercials. Maybe there just isn’t that much to say on the Web every single day. So we can’t help but just talk about and get excited about everything.
[Author’s Note: I’ll admit that part of the motivation behind this posting is the desire to get a rise out of, and thus garner scathing, hurtful commentary from the Apple zealots out there. So have at it.]