Like Megite, Newroo is ultimately addressing the same market as Memeorandum. However, they have a number of squidoo-like features (this is meant as a compliment) to allow anyone to create their own topic-based version of the main service.
Somewhere along the way, it somehow became standard practice to name your products so they sound like an 8-year old’s toys. I think it’s now reached the threshold of ridiculous – and headed straight towards the next threshold: pretentious and annoying.
Applications sound like fluffy toys (Meebo, Zoozio & Loomba); gastro-intestinal medications (Fluxiom, Librivox, Zimbra); or just sites that refuse to end with the letters “er” (flickr, gTalkr and Wrickr).
The whole thing is a weird bastard descendent of the dot-com era and it’s starting to freak me out. All of these names were obviously fathered by Google. There’s no doubt that the GOOG has set the tone: convey a cute and fun image and everything else is going to be A-OK. The primary colors and simple interfaces. It’s non-threatening and fun!
People have been giving Google a lot of flak of late with their earnings results and the whole China thing. The’ve even called into question their “Do No Evil” mantra. For me, everything else Google has done is up for debate…except this. This is evil, ladies and gentlemen. Pure, distilled evil.