Reality Revisited

So the Reality Check 2.0 post from a couple of days ago got quite a response. It obviously hit a nerve on both sides of the spectrum regarding Web 2.0.
A couple of thoughts: First, I was pretty surprised at how many people agreed with the piece. Most of the readership of are technophiles themselves, so I expected more defensive arguments.
The other thought is a bit more subtle. Reading over many of the comments, I think people are equating (or at least mixing up) good practice, good innovation and the evolved philosophy that has evolved out of Web 2.0 thinking with automatically translating into fail safe business models. I think that’s a dangerous leap to take and I don’t think the defenders of the trend should consider a different level of scrutiny. Good ideas and practice don’t equal a sustainable business model…necessarily.
Above all else, it’s about breaking through to the rest of the world. Whether you use Web 2.0 or 9.0, that’s the Holy Grail. And it’s a very hard thing to pull off.

4 Comments Reality Revisited

  1. Chris Brogan...

    Here’s the thing: I think folks in the tech world are somewhat split into camps. Some folks want to make new things for new sake. Others are seeing the frenzy but wondering why. A lot of the new software is a technology in search of a solution.
    Some of it is top shelf perfect, changes the way we do things.
    So much more is not. Right? So I think the groundswell is probably on the “shiny but not necessary” and that’s the nerve you tapped.
    Quick- go write a book!

  2. kmx

    I think you’ve hit a nerve because Web 2.0 is our “become famous” (as web folks) call to action. Here was a movement becoming big. The next Bubble, and we had to hop on. But, reality is here, it’s not the next bubble. The Big 3 have a great business model: they know how to make money. Us geeks need a lot more than solving a simple solution to “become famous”.

  3. Marquee

    I’ve found a very common theme about people for and against. The people against (or perhaps not against, but VERY skeptical) are the people who have been through the late 90’s in this industry. The people who are for are people who weren’t part of it. Certainly not always the case but that’s what I’ve observed.

  4. Martin Lee

    The problem with Web 1.0 was that there was way too much money flying around with little substance. And way too many solutions to the same problems.
    This is starting to happen again. I think the only way that new tools are going to break through to the mainstream is if the noise is removed. For example one of the things the web needs is a social contact sysytem so everyone can keep up to date with friend and family’s changing details. At the moment I have 3 of these on the go (Bebo, Linkdin, Plaxo), all of which work perfectly well and do similar things with a unique USP. So that means that I need to keep all 3 up to date.


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