The ROI of Interaction Design

Arc90’s Chris LoSacco discusses on the real, tangible returns of investing in interface design. Few things frustrate me more than key decision-makers not getting the value of good, thoughtful interface design. The post highlights some excellent points on the often-overlooked value of interaction design.

1 Comment The ROI of Interaction Design

  1. scott Barnes

    Heh, its just pretty art isn’t it :)
    Nothing frustrates me more then seeing applications built with poor ui, limited understanding of usability and interface design patterns and yet continue to sell?
    “Experience matters” – mantra!


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