BASEMENT.ORG

Anyone who appreciates design, psychology, sociology, mass media, or how people interact with machines needs to read up on Will Wright. For the uninitiated, Wright is brains behind the Sim-series of games, including Sim City and The Sims. Beyond his game design skills, he's a fascinating person that almost always has interesting things to say.

The New Yorker published a nice writeup on him a few months ago and now, someone's been kind enough to roughly transcribe is SXSW keynote. Don't miss it.