BASEMENT.ORG

There's what's right and good and there's what it costs do what's right and good. Product designers and managers always want to create great product, but as always there's a price to pay: cost, time, complexity and risk. Mastering that tension between the value we want to bring and the complexity and risks associated with it is what can distinguish a successful product from one mired in bloated time frames and missing key features.

My last sketchcast explores this tension and highlights what I like to call the "product management trap." That place where complexity rules and the product team loses sight of what really matters to their users/customers.