Somebody should pass this along to the kids at Microsoft:
When you put out a product or service, check your search results to make sure that your brands end up higher up in your search engine’s results than your competitors.
A few weeks ago, Microsoft introduced Windows Live Sky Drive to the world. It’s a web-based storage locker for your files. A few days ago, I decided to give it a whirl…so I searched for it. As of this post, here’s a snap of the Google results:
And here’s Microsoft’s Live Search results:
The first result on Microsoft’s own search engine? A UK-based distributor of aircraft engines (side note: this result doesn’t come up within the first 50 results on Google).
Maybe someone at Microsoft should send Google a Thank You note?