The buzz around Windows 7 is starting to build. Since it was formally introduced by the Windows 7 team, the speculation about features, date of release is starting to get louder and louder. We can all start to hear the humming of the Microsoft PR machine: “The days of suffering through Vista are nearly over. We’re going to right this ship with a new and improved, streamlined operating system.
Guess what kids: Windows 7 is just Vista…with some more stuff. It’ll feel faster and more responsive in some key areas because the Vista team will have finally gotten the opportunity to do the various pieces right. In fact, Microsoft has already drastically improved Vista. I’ve been using it for a couple of years now and the various upgrades (Search 4.0, the Service Pack) have improved things dramatically. The operating system runs very nicely for me.
But all these patches and repairs aren’t going to repair one key bug: the stigma and negative sentiment around Windows Vista. You can’t combat that negativity with a laundry list of patches and updates.
So what do you do if you’re Microsoft? Purge the Vista name and move on. The number “7” just sounds more efficient and streamlined. Yeh, there are a handful of “features” that look more like new mini-apps than a true overhaul. And of course, you’ve got the benefit of a tweaking and cleaning up Vista. Personally, I think Vista has matured into a capable, reliable operating system. But alas, fixing software is one thing, fixing perception is a whole other thing.
I’ve reviewed the changes in 7 and honestly, it looks really promising. The mindset seems to be all about streamlining and improving the user experience. I’m all for it. But don’t be fooled. This is Microsoft rebooting the Windows brand.