Man if there ever were an argument for “less is more” the NY Times Article Skimmer is a score for “less”:
Put simply, it’s better than the NY Times front page because:
- It loads really fast.
- It compartmentalizes information so I don’t see the 560 links and blurbs all at once, and of course…
- It has no ads.
The last point is obviously a sore spot for newspapers online these days. Most are really struggling to figure out how to stay viable as the world goes electronic. I think this prototype is a lesson learned: keep things neat and orderly and don’t turn your web presence into the Magical Mystery Tour.
If that commitment is made, I think newspapers will be pleasantly surprised. In my opinion, people would pay for this peace and quiet. Also, if you tastefully dropped an ad (one single ad instead of eleven plus Google Adwords) few people would mind.