“I Wanted To Make Posters”

Jacek Utko talks about how he infused art design into the newspapers he worked on and saw both critical acclaim and a marked increase in circulation. In essence, he elevated the newspaper from a generic source of news to an overall experience that marries content and design. It’s an inspiring six minutes:

I’m not sure if this translates into “design will save the newspapers” but Jacek is on the right track: he’s blowing out the definition of “newspaper” as we understand it today. He’s bringing something else to the table. It’s no longer only about “well, the news isn’t timely anymore because I have the Internet.” It isn’t only about content anymore in Jacek’s world.

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