Fundamentally, what makes Wired so good is the content. It’s a good brand because its content is good. This app is the equivalent of Wired taking its content, throwing it in a pit and pouring cement over it. It’s an instant fossilization. The content is mummified. Never to be touched or dissected or shared. I can’t even circle a paragraph on the fucking thing.
With technology, shit is supposed to move forward. You’re supposed to be able to do stuff and experience stuff that you couldn’t before. This app is more like a tribute to magazines than a reimagining of where publishing can become.
It’s anti-Web, anti-sharing, anti-copy/paste – anti-everything. It’s a disservice to what was created. On the Web, content lives and breathes. This isn’t a digital magazine. It’s a tomb.
One final thought: there’s an odd irony about the whole experience. The iPad brings us closer to content – physically – than any technology to come before it. The whole experience is almost a tease. You’re swiping and touching all these “pages” and you can’t do a single thing with them. Welcome to the Museum of Magazine History.