Imagine I bake a delicious batch of cookies. They’re still warm and mushy. I put them into a bowl while they’re nice and warm and walk them into the living room where a group of my friends are lounging around. I sit down and they get a whiff of my fresh batch of cookies.
I’m proud of my cookies and I look forward to sharing them and hopefully getting a few compliments in return. I put the bowl forward for all to share and enjoy. As soon as someone reaches for one, I grab their hand by the wrist.
That’s not nice. In fact, it’s rude. This is why I think paywalls will fail on the Web. They’re not nice and they’re rude.