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Posted by Richard Ziade on April 17, 2006, 09:49AMZixxo : RSS-Powered Coupons
We'll let the goofy name slide...for now. Zixxo delivers local coupons via RSS. Another great use for RSS. Death to weekly sales flyers.
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Comments
Heheh. I hear you Mike. I often overuse the word "Goofy" anyway (though I'll admit, I think the naming of Web 2.0 apps got a bit out of hand.
I'm just glad you didn't tack on that third X. :P
Posted by: Rich Ziade at April 20, 2006 2:28 PMhey check this out guys, my new start up similar to your logic mike, we used to develop the name...only this time it's an acronym for "Zones of Global Innovation eXchange".
So, we went for a Z, X and some thing which is linked to our business.
Posted by: sam at April 28, 2006 2:12 AMPost a comment
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Subscribe | © 2003-2006 Richard Ziade
Goofy name? Hey now. Actually, as the guy who came up with the name, let me explain its genesis. (1) We wanted a new word so that we could define what it means as a brand; (2) We wanted a word that we could get the URLs for; (3) It couldn't mean anything bad in foreign languags; (4) Looking at other brands on the Net like Yahoo, Google and Kazaa, we noticed 2-syllables and double letters; (5) Exxon did a naming study (spent millions) to find that double letters are very memorable and the double X's are the most memorable; (6) The "Z" is also very unique, underutilized and memorable. So, we wanted a Z, double X's and 2-syllables and a word we could define and own the URLs = ZiXXo :)
Posted by: Mike Hogan at April 20, 2006 2:24 PM